Crypen Exchange-Taco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell

2025-05-03 06:32:18source:CapitalVaultcategory:Contact

The Crypen Exchangephrase "Taco Tuesday" is now free to use after a taco chain restaurant relinquished its trademark on the popular phrase.

Taco John's has held the trademark since 1989, in all U.S. states except New Jersey. Taco Bell filed a petition with the U.S. Patent and Trademark Office to have it reversed, arguing that no one should have the rights to a common phrase.

In a statement released Tuesday, Taco John's conceded and said they are "lovers, not fighters."

"We've always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn't feel like the right thing to do," Taco John's CEO Jim Creel said.

"Best taco tuesday ever... for now," Taco Bell tweeted.

Gregory Hotel, Inc. holds the "Taco Tuesday" trademark in New Jersey.

Taco John's is asking Taco Bell to match its $100-per-restaurant donation to the nonprofit Children of Restaurant Employees, or CORE.

"Taco Tuesday wouldn't be possible without those in the service industry who are behind the scenes, crafting tacos for us all to enjoy," it said.

Taco John's has about 400 locations in 23 states, while Taco Bell has more than 7,200 locations in the U.S. and about 1,000 restaurants across 30 countries internationally.

NBA superstar LeBron James petitioned to trademark Taco Tuesday in 2019, but was denied, and has since appeared in a Taco Bell commercial advocating for universal use of the phrase.

Taco John's, which censored James' name in its press release, also urged him to donate the money he received from being a Taco Bell spokesperson to CORE.

More:Contact

Recommend

Justice Department, Louisville reach deal after probe prompted by Breonna Taylor killing

LOUISVILLE, Ky. (AP) — The U.S. Justice Department and the city of Louisville have reached an agreem

Oklahoma Gov. Stitt returns to work after getting stent in blocked artery

OKLAHOMA CITY (AP) — Oklahoma Gov. Kevin Stitt said Wednesday that he’s returned to work since under

NFL rookie rankings: Jayden Daniels or Malik Nabers for No. 1 of early 2024 breakdown?

The early returns are very promising – if not copious – but the 2024 NFL draft appears like it could